Facebook Hasn't Even Begun To Exploit Everything It Knows About You
Facebook no longer just wants to record what we like and what we do online, they want to understand what this means and their new goal is to read between the lines. Instead of only using the information that we explicitly like and comment, the "smart" software is going to be able to interpret this information into more in depth information. The company plans to use artificial intelligence to interpret everyone's status updates, so for example, you don't need to "like" the electronic music page for Facebook to know that you enjoy that genre, it will obtain that information from what you post about and use your references to artists and concerts to make inferences. They will use people's key words in messages and statuses, so that if a friend searched for someone that likes camping, they would be able to see everyone that may have mentioned tents or campsites in any past conversation. This will be immensely helpful for advertisers to try and narrow their target market.
- Who: Facebook's CEO Mark Zuckerberg
- What: New search system that goes beyond obvious information using artificial intelligence software to sort through mass amounts of data and status updates to "read between the lines"
- When: Now
- Where: Facebook Headquaters
- Why: To better understand Facebook users and give better target market information to advertisers
Bosker, Bianca. "Facebook Hasn't Even Begun To Exploit Everything It Knows About You." The Huffington Post. TheHuffingtonPost.com, 04 Nov. 2013. Web. 04 Nov. 2013.
http://www.huffingtonpost.com/2013/11/04/facebook-personal-data_n_4194040.html?utm_hp_ref=technology
